Ownership profile
Who owns True Grace Health?
True Grace Health is a small, privately held, family- and woman-owned nutritional supplement company founded in 2020 by Kristina and Brian Hall in Pewaukee, Wisconsin; no private equity involvement has been identified.
Ownership profile
True Grace Health
True Grace Health (operating entity; exact legal entity name not confirmed in public registries)
Evidence (8)
Kristina Hall holds the title of President and Owner, and Brian Hall is CEO, per their own LinkedIn profiles and company press releases
https://truegracehealth.com/blogs/news/true-grace-achieves-women-owned-certification-from-wbencTrue Grace is WBENC-certified as a Women's Business Enterprise, a certification that verifies at least 51% ownership, control, and management by one or more women — requiring a site inspection and detailed business review
https://truegracehealth.com/blogs/news/true-grace-achieves-women-owned-certification-from-wbencCrunchbase lists the company type as 'Private' with 1–10 employees and no funding rounds recorded
https://www.crunchbase.com/organization/true-grace-healthZoomInfo confirms True Grace is a private company with no public ticker, revenue under $5M, and 1–10 employees
https://www.zoominfo.com/c/true-grace/557786810The company's own website explicitly states it is 'women-owned, family-run, and independently held' and does not answer to 'a large parent corporation'
https://truegracehealth.com/blogs/blog/why-independently-held-brands-protect-brand-integrityTrue Grace Health was founded in 2020 by Brian and Kristina Hall alongside longtime friend Sara Newmark, and is described as a local, sustainable, and woman-owned wellness brand
https://seward.coop/true-grace/LinkedIn lists the company type as 'Partnership', founded 2020, with 2–10 employees — consistent with a small founder-led entity
https://www.linkedin.com/company/truegracehealthNo SEC EDGAR filings, Form D filings, or PE firm portfolio pages linking any private equity firm to True Grace Health were found
https://efts.sec.gov/LATEST/search-index?q=%22True+Grace+Health%22&dateRange=custom&startdt=2019-01-01&enddt=2026-10-20What's uncertain
- The exact registered legal entity name (e.g. an LLC or corporation name filed with Wisconsin) was not confirmed via a state business registry search; a Wisconsin DFI lookup would provide definitive confirmation.
- The 'none' PE determination rests substantially on the company's own public statements about independent ownership and the WBENC certification process, which is a third-party verification of majority female control — self-reported evidence always carries some caveat.
- No OpenCorporates or SEC EDGAR record was independently located for this entity during this search; absence here is consistent with a very small private company but is not conclusive.
- The Pitchbook result for 'Grace.Health' (acquired by Penda Health) is a different company entirely and has been excluded from this assessment.