Privacy Policy

Last updated: June 20, 2026.

Keystone Transparency Research, LLC ("we," "our," or "us") operates whoownsthem.org (the "Service"). This Privacy Policy explains how we collect, use, and protect your information when you use our independent brand ownership lookup tool.

We are committed to data minimization. Because our tool does not accept brand sponsorships or use affiliate marketing networks, we do not track your purchasing behavior or share your search data with third-party advertisers.

1. Information we collect

We only collect the minimum amount of data necessary to provide and maintain a functional, secure lookup tool.

Voluntary information. If you contact us directly via email or a feedback form, we collect your name, email address, and the contents of your message.
Automated log data. When you visit our website, our servers automatically log standard technical information provided by your browser. This includes your IP address, browser type, operating system, referring pages, and the dates/times of your visits.
Search queries. We process the brand names you type into the lookup tool to deliver search results. These queries are processed anonymously and are not linked to your personal identity.

2. How we use your information

We use the collected information strictly for operational and analytical purposes to keep the tool running smoothly.

To provide the Service. Delivering accurate brand ownership search results based on your inputs.
To improve the tool. Analyzing aggregated, non-identifiable traffic patterns to optimize website performance, fix bugs, and update our brand database.
To communicate with you. Responding directly to your user inquiries, feedback, or data error submissions.

3. Cookies and tracking technology

Our commitment to an independent, ad-free experience limits our use of tracking technologies.

No affiliate or sponsored tracking. We do not use affiliate marketing pixels, tracking cookies, or commercial scripts designed to profile your shopping habits.
Essential and analytical cookies. We may use basic, privacy-respecting analytics tools (such as self-hosted analytics) to measure unique visitor counts and page views. You can set your browser to refuse all cookies, which will not break the core lookup functionality of this website.

4. Data sharing and disclosure

We do not sell, rent, or trade your personal information. Because we have no brand sponsors or affiliate partnerships, your data is never monetized.

We only share data in the following strictly limited scenarios:

Web hosting and infrastructure. We share standard server logs with our trusted web hosting provider to keep the website online and secure.
Legal requirements. We may disclose your information if required by law, subpoena, or a government request to protect the safety, rights, or property of our users or the public.

5. Data security and retention

Security measures. We implement standard security protocols, including SSL/HTTPS encryption, to protect data transmitted to and from our website.
Retention policy. We only retain server log data and communication records for as long as necessary to fulfill operational updates, resolve technical issues, or comply with legal obligations.

6. Your privacy rights

Depending on your location (such as the European Union under GDPR or California under CCPA), you may hold specific legal rights regarding your data. These include the right to access, correct, or request the deletion of any personal information you have provided to us.

Because we do not track individual users across the web or maintain user accounts, we generally do not hold identifiable personal data tied to your search history.

7. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our database operations or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date.

8. Contact us

If you have any questions about this Privacy Policy or wish to submit feedback regarding brand ownership data, please contact us at whoownsthem.org/contact.

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