Ownership profile
Who owns Solaray?
Solaray is a supplement brand owned by Better Being Co. (formerly Nutraceutical International Corp.), which was acquired in December 2025 by private equity firm Snapdragon Capital Partners, making this Solaray's third major PE-era ownership structure since 1993.
Ownership profile
Solaray
Solaray, Inc. / Solaray LLC (operating subsidiaries of The Better Being Co., LLC, fka Nutraceutical International Corporation)
Evidence (11)
Columbia West's Q4 2025 M&A report confirms that Snapdragon Capital Partners acquired an unknown majority stake in Nutraceutical International Corporation, dba The Better Being Co., on December 16, 2025.
https://www.columbiawestcap.com/news/2026/2/26/cw-q4-2025-health-and-wellness-mergers-and-acquisitions-and-financing-reportSnapdragon Capital Partners is described as a growth equity and buyout firm; it had made a minority investment in Better Being as early as 2019 before acquiring a majority stake in December 2025.
https://vitaminretailer.com/better-being-co-sold-to-global-investors/Better Being Co. is listed as a former portfolio company on HGGC's own website, with a partnership beginning in 2017; Solaray is cited as the flagship brand.
https://www.hggc.com/portfolio/BetterBeingOn December 16, 2025, Snapdragon Capital Partners acquired an unknown majority stake in The Better Being Co., LLC from HGGC, with financing from funds managed by Strategic Value Partners; HGGC fully exited after an eight-year partnership.
https://www.marketscreener.com/news/snapdragon-capital-partners-llc-acquired-an-unknown-majority-stake-in-the-better-being-co-llc-from-ce7d50dfdf8bf327William Blair acted as lead financial advisor to Better Being in its sale to Snapdragon; Better Being manufactures and sells products including Solaray, Zhou Nutrition, KAL, Dynamic Health, ZAND, NutraBiogenesis, Heritage Store, and Lifeflo.
https://www.williamblair.com/News/Better-Being-and-Snapdragon-Capital-Partners-TransactionHGGC, a middle-market private equity firm, completed a take-private acquisition of Nutraceutical International Corporation on August 23, 2017, for approximately $446 million including debt.
https://www.prnewswire.com/news-releases/hggc-completes-acquisition-of-nutraceutical-international-corporation-300508394.htmlSolaray was founded in 1973 as Solar Products, Inc. in Ogden, Utah, and was first acquired by Nutraceutical International Corporation in 1993, becoming its flagship brand.
https://www.fundinguniverse.com/company-histories/nutraceutical-international-corporation-history/A consumer-transparency aggregator (Vyvyta) identifies Solaray's ultimate owner as Snapdragon Capital Partners (via Better Being Co.) as of December 2025, noting this is Solaray's third major ownership structure since 1993.
https://vyvata.com/pages/who-owns-your-supplement-brandsSolaray LLC is listed as an active legal entity associated with Solaray, with EIN/CIN 463586703 in the United States.
https://tracxn.com/d/companies/solaray/__5NkG4jauRkbktZoPLNxEJV66G4Pmep2J8__I3cT7FZ8The SOLARAY trademark is registered to NUTRAMARKS, INC., a Nutraceutical subsidiary, confirming the brand's integration into the Better Being / Nutraceutical corporate family.
https://trademarks.justia.com/732/37/solaray-73237085.htmlSolaray is owned by Better Being Co. (formerly known as Nutraceutical International Corp.), and has been a flagship brand in the company's wellness portfolio since 1993.
https://www.lifeextension.com/vitamins-supplements/solaray-supplementsWhat's uncertain
- The exact percentage of Snapdragon Capital Partners' majority stake in Better Being Co. was not publicly disclosed as of the December 2025 transaction.
- Strategic Value Partners provided the financing solution; its equity stake, if any, could not be independently confirmed from available sources.
- PitchBook lists Solaray's parent as 'Nutraceutical' and acquisition date as October 2022, which appears to be a data artifact — the authoritative press releases and advisor announcements confirm the December 16, 2025 Snapdragon transaction as the controlling ownership change.
- Nutraceutical was previously a Bain Capital portfolio company before its 1998 NASDAQ IPO; this earlier PE ownership has long since ended.
- An SEC IPO filing was reported (under ticker BBCO / Nutrition Topco), but the IPO did not close — this attempted listing is now moot given the December 2025 sale to Snapdragon.
- Sources from 2021 and earlier referring to HGGC as current owner are stale and superseded by the December 2025 transaction.