Ownership profile
Who owns SkinnyPop?
SkinnyPop is a brand owned by The Hershey Company, a publicly traded corporation (NYSE: HSY); it was previously owned by private equity firm TA Associates (2014–2015, via Amplify Snack Brands) before Hershey acquired Amplify for $1.6 billion in 2017, ending all PE involvement.
Ownership profile
SkinnyPop
The Hershey Salty Snacks Company (subsidiary of The Hershey Company)
Evidence (8)
The Hershey Company's common stock is listed and traded on the New York Stock Exchange under ticker symbol HSY, confirming it is a publicly traded corporation
https://www.sec.gov/Archives/edgar/data/47111/000004711125000014/hsy-20241231.htmHershey acquired Amplify, the parent company of popcorn brand SkinnyPop, for $1.6 billion in 2017, the largest deal in its history
https://www.fooddive.com/news/hershey-buys-2-popcorn-plants-to-fuel-growth-of-its-skinnypop-brand/647476/Hershey agreed to acquire all outstanding shares of Amplify Snack Brands (SkinnyPop's parent) for $12 per share in cash, in a deal valued at approximately $1.6 billion, announced December 18, 2017
https://6abc.com/post/hersheys-to-acquire-skinnypop-parent-amplify-/2794030/On July 17, 2014, SkinnyPop Popcorn LLC was acquired by investment funds affiliated with TA Associates, a private equity entity, for aggregate purchase consideration of $320 million — this was the 'Sponsor Acquisition'
https://www.sec.gov/Archives/edgar/data/0001640313/000164031316000012/betr-03312016x10q.htmTA Associates structured the acquisition through a holdco chain: TA Topco 1, LLC (Topco) → Amplify Snack Brands, Inc. → SkinnyPop Popcorn LLC; holdco naming (TA Topco, TA Midco) is a classic PE roll-up signal
https://www.sec.gov/Archives/edgar/data/0001640313/000119312515254878/d893087ds1a.htmAmplify Snack Brands later went public (NYSE: BETR), ending TA Associates' controlling stake; Hershey's subsequent 2017 acquisition of all Amplify shares completed the exit of any PE involvement
https://www.sec.gov/Archives/edgar/data/1640313/000119312515237198/d893087ds1.htmFTC early termination notice confirms TA XI L.P. (a TA Associates fund) as the acquiring party of SkinnyPop Popcorn LLC, granted July 10, 2014
https://www.ftc.gov/legal-library/browse/early-termination-notices/20141195SkinnyPop is currently owned by The Hershey Company through its subsidiary The Hershey Salty Snacks Company, after Hershey acquired former owner Amplify Snack Brands Inc. in 2017
https://en.wikipedia.org/wiki/SkinnyPopWhat's uncertain
- The Hershey Salty Snacks Company subsidiary structure is cited by Wikipedia; Hershey's own 10-K filings were not individually reviewed for this subsidiary's current legal name — the parent Hershey Company's public status is fully confirmed.
- TA Associates' PE ownership of SkinnyPop ended when Amplify went public (2015) and definitively upon Hershey's acquisition close in early 2018; pe_involvement is marked 'exited' as there is strong positive evidence of no current PE ownership.
- No current privacy policy or terms of service for skinnypop.com were reviewed; all current ownership evidence is corroborated by multiple independent SEC filings and press reports.