Ownership profile
Who owns Owala?
Owala is a drinkware brand wholly owned by Trove Brands, LLC, a privately held, family-founded company based in Lehi, Utah; there is no evidence of private equity ownership.
Ownership profile
Owala
Trove Brands, LLC
Evidence (10)
Owala is a drinkware brand owned by Trove Brands, LLC, launched in 2020
https://en.wikipedia.org/wiki/Owala_(brand)Owala's official website footer reads '© 2025 Trove Brands, LLC. All Rights Reserved,' confirming Trove Brands as the legal data controller and IP owner
https://owalalife.com/pages/aboutThe Boston Globe quotes Michael Sorenson as 'CEO of Owala parent company Trove Brands,' corroborating the family-run, privately held corporate structure
https://www.bostonglobe.com/2024/04/03/business/owala-water-bottle-stanley-hydro-flask/Trove Brands, LLC is described across multiple independent sources as a privately held house of brands including BlenderBottle, Owala, Avana, and Whiskware, headquartered in Lehi, Utah
https://www.linkedin.com/company/trove-brandsTrove Brands' own press release (from owalalife.com) describes it as 'a privately-held house of brands,' with no mention of outside investors or PE ownership
https://owalalife.com/blogs/water-cooler/time-s-list-of-the-best-inventions-of-2023Trove Brands was co-founded by Kim and Steve Sorenson in 2000; their son Michael Sorenson became CEO in January 2024 after a family-led leadership transition announced September 2023
https://trovebrands.com/pages/trove-brands-primes-for-leadership-transitionThe company rebranded from BlenderBottle Company to Trove Brands in 2021 to reflect its expansion into a house of lifestyle brands; founders Kim and Steve Sorenson co-chair the board of directors
https://trovebrands.com/pages/trove-brands-primes-for-leadership-transitionNo SEC Form D filings, PE portfolio page listings, or acquisition press releases tie any private equity firm to Trove Brands, LLC; 'Trove' entities found in VC/PE databases refer to Trove Recommerce (Oakland, CA), an unrelated fashion resale technology company
https://www.crunchbase.com/organization/trove-brandsOwala operates as a wholly owned subsidiary of Trove Brands, LLC; the corporate structure is privately held and family-oriented
https://grokipedia.com/page/owala_companyCrunchbase lists Trove Brands as a privately held company that owns BlenderBottle, Owala, Avana, and Whiskware, with no funding rounds or investors listed
https://www.crunchbase.com/organization/trove-brandsWhat's uncertain
- Trove Brands, LLC is privately held and does not publish audited financials or ownership registries publicly; the absence of PE signals is based on available public evidence, not a verified cap table.
- A different company named 'Trove' (Trove Recommerce, Oakland, CA) has raised ~$150M in VC funding and appears in PE/VC databases — this is unrelated to Trove Brands, LLC (Owala's parent).
- No state business registry record or OpenCorporates entry for Trove Brands, LLC was directly retrieved; ownership conclusions rely on company press releases, Wikipedia, Crunchbase, and credible news sources.
- pe_involvement is set to 'none' (not 'unknown') because multiple independent sources — including the company's own press materials, Crunchbase, and a Boston Globe interview — consistently and positively identify Trove Brands as privately held and family-owned with no mention of any outside financial sponsor. Confidence is 82, not higher, because no verified cap table is publicly available.