Ownership profile
Who owns Nutella?
Nutella is a brand wholly owned by Ferrero S.p.A., an Italian confectionery company that has been 100% privately held by the Ferrero family across three generations since 1946, with no private equity or outside investor involvement.
Ownership profile
Nutella
Ferrero International S.A. (Luxembourg, RCS B60814), operating under Ferrero S.p.A.
Evidence (11)
Ferrero's parent company announced a $3.1 billion acquisition of WK Kellogg Co in July 2025, further confirming Ferrero Group's identity as Nutella's owner and its continued operation as a privately held acquirer.
https://www.cnn.com/2025/07/10/food/ferrero-wk-kellogg-acquisitionFerrero Group is a private Italian multinational; Nutella is one of its flagship brands alongside Ferrero Rocher, Kinder, and Tic Tac.
https://champsignal.com/ownership/nutella.comSchenkenberg S.A. is a Luxembourg-based holding company that owns 100% of Ferrero International S.A., the holding company of Ferrero Group; Schenkenberg is the family holding vehicle through which the Ferrero family (primarily Giovanni Ferrero and heirs of his brother Pietro) indirectly controls the Ferrero Group.
https://champsignal.com/ownership/ferrero.comThe Giovanni Ferrero family fortune is derived from closely held Ferrero SpA; the business is controlled through the Luxembourg-based holding company Ferrero International.
https://www.bloomberg.com/billionaires/profiles/giovanni-ferrero/Ferrero International S.A. presidents listed as Giovanni Ferrero and Maria Franca Ferrero in Luxembourg public registry filings, audited by PricewaterhouseCoopers.
https://www.northdata.com/Ferrero+International+SA,+Senningerberg/B60814Nutella is manufactured and owned by the Italian company Ferrero S.p.A., introduced commercially in 1964.
https://en.wikipedia.org/wiki/NutellaFerrero Group has remained privately held across three generations of the Ferrero family, with no shares listed on any stock exchange.
https://pipelineroad.com/directory/ferrero-familyThe legal operator of nutella.com is FERRERO INTERNATIONAL S.A., with registered office at L-2632 Findel, Rue de Trèves, Findel Business Center, Complexe B (Registration Number B 60814).
https://www.nutella.com/al/en/terms-useThe Nutella website's cookie policy identifies Ferrero International S.A. (Findel Business Center, Luxembourg) as the data controller for user personal data processing.
https://www.nutella.com/au/en/cookie-policyGiovanni Ferrero controls 75% of Ferrero shares through Schenkenberg, a Luxembourg-based holding company; Schenkenberg controls 100% of Ferrero International, a holding company comprising 104 consolidated subsidiaries worldwide.
https://www.giuseppecaprotti.it/en/its-not-just-nutella-following-a-major-merger-giovanni-ferrero-has-set-up-a-new-group-in-belgium/The family retains 100% ownership of the Ferrero operating business, which reported €14.1B in revenue for the fiscal year ending August 2023.
https://altss.com/profile/ferrero-international-saWhat's uncertain
- Ferrero Group does not publish full shareholder registers or detailed financial accounts; exact internal equity splits between Giovanni Ferrero and the heirs of his late brother Pietro Ferrero Jr. are not publicly confirmed.
- The 75% stake figure for Giovanni Ferrero via Schenkenberg is sourced from investigative journalism (giuseppecaprotti.it), not a formal regulatory filing; treat as indicative.
- No SEC EDGAR filings exist as Ferrero is not a US-listed or US-registered entity; OpenCorporates and state registries are not applicable for this Luxembourg/Italian structure.
- Positive evidence of no private equity involvement is consistent and multi-sourced, but Ferrero's deliberate corporate opacity means a silent minority stake cannot be ruled out with 100% certainty.