Ownership profile
Who owns NaturesPlus?
NaturesPlus is a brand of Natural Organics, Inc., a privately held, family-founded corporation based in Melville, New York, with no evidence of private equity ownership.
Ownership profile
NaturesPlus
Natural Organics, Inc.
Evidence (11)
The NaturesPlus website Terms and Conditions identify the operating entity as Natural Organics, Inc., at 548 Broadhollow Road, Melville, New York 11747
https://naturesplus.com/pages/terms-and-conditionsThe site footer at naturesplus.com confirms the copyright holder is NATURAL ORGANICS INC.
https://naturesplus.com/pages/np-familyNatural Organics, Inc. (DOS #322907) is registered as a Domestic Business Corporation with the New York State Department of State, initially filed on February 2, 1972, and headquartered at 548 Broadhollow Road, Melville, NY 11747
https://opengovny.com/corporation/322907A biennial statement amendment was approved on 2025-01-13, indicating the entity remains active and continuously held under the same legal name with no indication of a holding-company parent
https://opengovny.com/corporation/322907FTC complaint confirms Natural Organics, Inc. is a New York corporation at 548 Broadhollow Road, Melville, NY, doing business as Nature's Plus, with Gerald A. Kessler as an officer who formulates, directs, or controls the corporation's policies
https://www.ftc.gov/sites/default/files/documents/cases/2000/08/naturalorganicscmp_0.htmCrunchbase lists the legal name as NATURAL ORGANICS INC., company type Private, with Gerald Kessler as founder, headquartered in Melville, New York
https://www.crunchbase.com/organization/nature-s-plusPitchBook lists Natural Organics (New York) with ownership status 'Privately Held (no backing)' and financing status 'Corporation'
https://pitchbook.com/profiles/company/390786-04WholeFoods Magazine directory describes NaturesPlus as 'a family-owned, independent brand'
https://www.wholefoodsmagazine.com/directories/238-directory/listing/436-naturesplus-natural-organicsD&B lists Natural Organics, Inc. as a private company with no indication of a PE or corporate parent
https://www.dnb.com/business-directory/company-profiles/natural-organics-inc.23d7943458b919dc745b9f58785e3e5bNo SEC EDGAR filings, Form D filings, press releases, or PE firm portfolio pages were found connecting Natural Organics, Inc. to any private equity investor
https://efts.sec.gov/LATEST/search-index?q=%22Natural+Organics%22+%22NaturesPlus%22&dateRange=custom&startdt=2000-01-01&enddt=2026-10-20NaturesPlus was founded in the early 1970s by Gerald Kessler and is owned by the parent company Natural Organics, which he also founded
https://www.lifeextension.com/vitamins-supplements/naturesplus-supplementsWhat's uncertain
- Natural Organics, Inc. is a privately held corporation and does not file public financial disclosures; shareholder composition cannot be independently verified beyond founder/family ownership signals.
- PitchBook's 'no backing' designation is a secondary commercial database, not a primary registry; it is used here as corroboration only.
- The NY DOS biennial filing (latest: 2025-01-13) lists no parent entity, but state registries do not require disclosure of ultimate beneficial owners for private corporations.
- No acquisition announcement, PE firm portfolio page, or Form D filing for Natural Organics, Inc. was found in any search, which supports a 'none' conclusion but cannot be treated as a guarantee given the limits of public disclosure for private companies.
- Gerald Kessler is listed as founder and historical CEO; current ultimate ownership structure post-Kessler has not been publicly disclosed and could not be confirmed beyond the company's own self-description as family-owned.