Ownership profile
Who owns Irwin Naturals?
Irwin Naturals' assets were acquired by FitLife Brands, Inc. (Nasdaq: FTLF), a publicly traded nutritional supplements company, in August 2025 via a Section 363 bankruptcy sale for $42.5 million; FitLife is not private-equity owned — it is majority-controlled by its CEO and insiders, with no PE firm identified as a significant shareholder.
Ownership profile
Irwin Naturals
Irwin Naturals, Inc. (assets acquired by FitLife Brands, Inc.)
Evidence (8)
FitLife Brands, Inc. trades on Nasdaq under ticker FTLF; CEO Dayton Judd beneficially owns 58.7% of common stock as of April 21, 2026, with all officers and directors as a group owning 61.7%
https://www.stocktitan.net/sec-filings/FTLF/10-k-a-fitlife-brands-inc-amends-annual-report-481ea6b5492b.htmlFitLife Brands (Nasdaq: FTLF) closed the acquisition of substantially all assets of Irwin Naturals and affiliates on August 8, 2025, for $42.5 million, approved by the US Bankruptcy Court for the Central District of California under Section 363
https://www.theglobeandmail.com/investing/markets/stocks/FTLF-Q/pressreleases/34074433/fitlife-brands-completes-acquisition-of-irwin-naturals/The $42.5 million acquisition was funded through a new term loan, a revolving line of credit from First Citizens Bank, and FitLife's available cash reserves
https://finance.yahoo.com/news/fitlife-brands-acquire-irwin-naturals-100000966.htmlIrwin Naturals, Inc. filed a voluntary Chapter 11 bankruptcy petition on August 9, 2024, listing assets and liabilities in the range of $10 million to $50 million
https://www.marketscreener.com/quote/stock/IRWIN-NATURALS-INC-126415321/news/Irwin-Naturals-Inc-Filed-for-Bankruptcy-47622073/No PE firm appears among FitLife Brands' significant shareholders; institutional ownership is approximately 9.54%, dominated by Vanguard and BlackRock index funds, with no PE fund identified
https://www.wallstreetzen.com/stocks/us/nasdaq/ftlf/ownershipPost-acquisition, Irwin Naturals is an operating subsidiary and asset portfolio of FitLife Brands, Inc. (Nasdaq: FTLF), classified as 'Corporate Backed or Acquired'
https://pitchbook.com/profiles/company/185006-44Irwin Naturals was formerly known as Omni Nutraceuticals, 4 Health Inc, and Irwin Naturals 4 Health; it was founded in 1994 and is based in Los Angeles, California
https://pitchbook.com/profiles/company/185006-44Mergr records the acquisition of Irwin Naturals by FitLife Brands, Inc. on 2025-08-05, with Irwin Naturals described as a nutraceutical company with over 100 products
https://mergr.com/company/irwin-naturalsWhat's uncertain
- The legal shell 'Irwin Naturals, Inc.' (CNSX: IWIN) remains in Chapter 11 reorganization proceedings as of late 2025 — what FitLife acquired was 'substantially all assets', not the corporate entity itself; the legacy Canadian-listed shell's remaining reorganization plan was still pending as of October 2025.
- Pre-bankruptcy, Irwin Naturals had raised funding rounds (including a 2021 Series A), but no PE buyout or controlling PE stake was identified in public sources — only VC/corporate backers (4Health, Datinvest International) were cited by PitchBook.
- FitLife Brands' shareholder data sourced from Wall Street Zen and MarketBeat; PE involvement at the FitLife parent level cannot be ruled out entirely but no PE firm is identified with a significant stake in any public filing reviewed.
- Irwin Naturals previously had a Canadian stock exchange listing (CNSX: IWIN); that entity's post-sale status is subject to ongoing bankruptcy court proceedings.
- Ownership chain reflects the post-August 8, 2025 state; pre-acquisition ownership (founder Klee Irwin plus investors) is not fully mapped here.