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Ownership profile

Who owns Country Life Vitamins?

Country Life Vitamins is a privately held company owned and controlled by Lion Equity Partners, a Denver-based private equity firm, which acquired it in August 2023 from Kikkoman Corporation via its third fund, Lion Equity Fund III, LP.

Ownership profile

Country Life Vitamins

Country Life, LLC

Ownership chainCountry Life Vitamins (brand) › Country Life, LLC (operating entity) › Lion Equity Fund III, LP › Lion Equity Partners (PE firm)
Report last updated2026-10-20 · cached

Evidence (9)

strong news · 2026-07-01

As of July 2026, Country Life remains a portfolio company of Lion Equity Partners, having just completed an add-on acquisition of Aura Cacia from Frontier Co-op — its first acquisition under Lion Equity ownership.

https://peprofessional.com/2026/07/country-life-catches-a-whiff-of-growth-with-aura-cacia/
strong privacy policy · 2024-01-01

The operating legal entity is Country Life, LLC, headquartered at 180 Vanderbilt Motor Parkway, Hauppauge, New York 11788, and the brand's own website uses the name 'Country Life Vitamins, LLC'.

https://countrylifevitamins.com/pages/country-life-authorized-reseller-policy
strong news · 2023-08-04

Lion Equity Partners is described as a Denver-based private equity firm specializing in corporate carve-outs; equity for the Country Life acquisition was sourced through Lion Equity Fund III, LP.

https://peprofessional.com/2023/08/lion-carves-country-life-from-kikkoman/
strong press release · 2023-08-02

Lion Equity Partners, through its affiliate Lion Equity Fund III, LP, acquired Country Life, LLC from KI NutriCare Inc., a wholly owned subsidiary of Kikkoman Corporation, in August 2023.

https://www.businesswire.com/news/home/20230802261444/en/Lion-Equity-Partners-Completes-Acquisition-of-Country-Life-LLC-From-Kikkoman-Corporation
strong pe portfolio page · 2023-08-02

Lion Equity Partners' own portfolio page confirms the acquisition of Country Life, LLC from KI NutriCare Inc., a wholly owned subsidiary of Kikkoman Corporation.

https://www.lionequity.com/portfolio/country-life
moderate secondary signal · 2026-10-09

Tracxn data as of October 2026 still lists Country Life as an active portfolio company of Lion Equity Partners, with no exit recorded.

https://tracxn.com/d/private-equity/lion-equity-partners/__rWILzDHakMOiNgfy8fv_W2hgFXcOWBPzK83hsNrEpfU
moderate secondary signal · 2026-01-01

PitchBook classifies Country Life Vitamins as 'Private Equity-Backed' with Lion Equity Investment Advisors as the investor and the latest deal type as Buyout/LBO.

https://pitchbook.com/profiles/company/267720-58
moderate state registry · 2024-01-01

Trademark registrations for COUNTRY LIFE, DESERT ESSENCE, and related marks are held by COUNTRY LIFE, LLC, confirming the operating legal entity name.

https://trademark.justia.com/owners/country-life-llc-186746
weak secondary signal · 2024-01-01

Crunchbase lists Country Life as acquired by Lion Equity Partners, with the operating entity identified as Country Life, LLC.

https://www.crunchbase.com/organization/country-life

What's uncertain