Ownership profile
Who owns Bonobos?
Bonobos is controlled by WHP Global, a brand-management platform founded with private equity from Oaktree Capital Management and backed by Ares Management — private equity is in control.
Ownership profile
Bonobos
WHP Global (brand IP); Phoenix Retail LLC (U.S. operations)
Ownership chainBonobos › WHP Global / Phoenix Retail LLC › Oaktree Capital Management; Ares Management
Report last updated2026-06-14
Evidence (3)
strong
press release · 2023-03-08
WHP Global took a $375M investment from the Private Equity Group of Ares Management in 2023 (valuing it at $1.6B); it was founded in 2019 together with Oaktree Capital Management.
https://www.prnewswire.com/news-releases/whp-global-receives-375-million-equity-investment-from-ares-management-at-1-6-billion-valuation-to-fuel-next-phase-of-growth-301765345.html
strong
press release · 2019-07-17
WHP Global launched in 2019 backed by a $200M equity commitment from funds managed by Oaktree Capital Management.
https://www.businesswire.com/news/home/20190717005129/en/WHP-Global-Launches-as-New-Brand-Management-Platform-with-200-Million-Equity-Fund-Commitment-from-Oaktree
strong
news · 2024-06
In 2024 Bonobos and parent Express were bought out of Chapter 11 bankruptcy by Phoenix Retail LLC, a WHP Global–led joint venture; WHP controls the Bonobos brand.
https://www.retaildive.com/news/bonobos-dtc-future-new-owners-phoenix-simon-brookfield-whp-global/725195/What's uncertain
- The Bonobos brand IP is held by WHP Global while U.S. retail operations run through the Phoenix joint venture. Private equity exposure comes through WHP Global's institutional backers (Oaktree, Ares) rather than a single buyout fund owning Bonobos directly.