Why this exists

Know where your money goes

When you shop at a store, eat at a restaurant, or visit a clinic, your money rarely stops there. It travels up a chain of ownership most people never see. More and more often, that chain leads to a private-equity fund.

Ownership shapes the things you actually notice: prices and fees, staffing and service, quality, and whether a business is run for the long haul or for a quick resale. But the company you interact with is often just a brand name sitting in front of layers of holding companies. This site exists to make that chain visible, so you can decide where your money actually goes.

What we do

When you type in a brand, we investigate who controls it, then show you a plain verdict, a confidence score, and the evidence behind it — with linked sources you can check yourself.

How we try to stay honest

• Evidence, not accusations. We report what the records show and link to them. Findings are information to weigh, not a verdict to repeat as fact.
• "Unverified" is a real answer. If the records don't establish ownership, we say so — we don't guess, and we don't treat a missing record as proof a business is independent.
• Everything is dated. Companies are bought and sold constantly, so every answer carries the date it was checked.
• No money from the companies we review. We don't take payment, sponsorship, or affiliate fees from any business that appears here. The point is consumer empowerment — not corporate marketing.

Knowing who owns a business doesn't tell you it's good or bad. It tells you who benefits from your spending — and lets you make the call.

This site offers information, not legal or financial advice. Ownership can be complex and can change without much public notice; if a decision really matters to you, confirm it against the linked primary sources.